Digital Marketing

Data Analytics

Overview

Numbers That Actually Tell You Something

Raw numbers without context mean nothing. We set up GA4, Google Tag Manager and custom dashboards so you know exactly where your traffic is coming from and which channel is truly driving sales.

Most businesses track their Instagram followers but never connect the dots to actual revenue. We bridge that gap — mapping the full path from social media engagement all the way to the final sale.

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Data Analytics
What's Included

What You Get in Our Data Analytics Package

Every package is tailored to your business size and goals.

GA4 & Google Tag Manager setup

Custom KPI dashboard (Looker Studio)

Multi-channel attribution modelling

E-commerce / sales tracking integration

Monthly insight report — not just numbers, but clear explanations

Competitor benchmark tracking

Our Process

How We Deliver Data Analytics

01

Tracking Audit

We review what is currently being tracked, identify gaps, and flag any misconfigured events.

02

Setup & Testing

Tags, triggers and events are configured and verified to fire correctly across all touchpoints.

03

Dashboard Build

We build a centralised dashboard where every key metric is visible at a glance.

04

Monthly Insights

Not just raw data — we deliver actionable recommendations you can act on immediately.

FAQs

Frequently Asked Questions About Data Analytics

I already have Google Analytics — do I still need this service?
Most often GA4 is set up incorrectly — events are duplicated, conversions are not being tracked, or key dimensions are missing. We begin with a thorough audit, fix what is broken and then optimise the setup so your data is actually reliable.
Do I need technical knowledge to understand the reports?
Not at all. We deliver every report in plain language with clear takeaways, so you know exactly what to do next — no analytics jargon required.
What is attribution modelling?
Attribution modelling determines how credit for a conversion is assigned across different marketing touchpoints. For example, a customer might see your Instagram ad, then click a Google ad and finally convert through an email. We help you understand which channels genuinely contributed to the sale so you can allocate budget more effectively.
How often do you send reports?
We send a comprehensive insight report once every month, along with a brief mid-month check-in so you are never in the dark about performance trends.
Which analytics tools do you use?
Our core stack includes Google Analytics 4, Google Tag Manager, Looker Studio and BigQuery for larger datasets. Depending on your needs we can also integrate Mixpanel, Hotjar or other specialised tools.
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